So you want to know our story...


Design is our speciality. Every print you see on one of our carriers has started out from a hand drawn concept. We then work with a team of designers to bring it to life. We own all our prints so you won't see a Freerider Co. pattern anywhere else!

We think our focus on design is the reason that we've been associated with many popular influencers and celebrities.

Empowering you through your own journey of becoming a parent

We select the most sustainable fabrics possible for our products.

It’s hard for the little guys to buy into the huge minimums that come with sourcing sustainable fabrics. Since the very beginning, we’ve been dedicated to researching and finding the best partners that support our vision. Where we aren’t able to make a product from 100% sustainable or recycled fabrics, we will always prioritise plant-based fibres as opposed to less natural, more environmentally intensive alternatives.